The Lessons of the Japanese Cellular Phone System
The Lessons of the Japanese Cellular Phone System
- Unexpectedly Rapid Growth
- 1995: ten years to 5.4 million subscribers
- March 1996: 10 million
- October 1996: 21 million
- Why?
- Rapidly declining prices for cell phones & services
- Deregulation of Japanese cellular telephone market
- Recent introduction of personal communication services: portable handiphone system