@inproceedings{zamfirescu2023johnny,
  title={Why Johnny can’t prompt: how non-AI experts try (and fail) to design LLM prompts},
  author={Zamfirescu-Pereira, JD and Wong, Richmond Y and Hartmann, Bjoern and Yang, Qian},
  booktitle={Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems},
  pages={1--21},
  year={2023}
}