The Dilemma
 
 
- No electronic design technology system supplier has ever made a successful transition to distribution channel
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- We are in the midst of the third generation of attempts
- It will require real contribution from users
 
- The key missing ingredient is a prejudice-free integration standard with wide availability
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- The "DOS" or "finder" of engineering.
- It's not rocket science, but it is a serious engineering and business issue!